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My Professional Portfolio

Welcome to my professional portfolio, offering a comprehensive overview of the diverse creative roles shaping my career. Explore the evolution of my work, showcasing a range of projects that extend back to a time predating the ubiquity of smartphones and wifi.

In 1993, a pivotal moment redirected my career trajectory following a car accident. Having completed a three-year apprenticeship in furniture design and making, my passion for creating persisted. This led me to embrace computer-aided design, marking the genesis of my journey with digital tools. Since then, I have remained committed to leveraging technology for innovative design solutions. My dedication to continuous learning fuels a dynamic approach to my craft, ensuring I stay abreast of industry advancements and push creative boundaries each day.

Creative Director

2017 – 10 / Current

Cannabis Museum Amsterdam / Tobacco experience / CSB, Amsterdam. NL

My initial attraction to this consortium of companies stemmed from a profound interest in the therapeutic potential of CBD Oil. What commenced as a solitary redesign endeavor for a cannabis seeds website evolved into a substantial undertaking. This project expanded to include the transformation of a cannabis museum, the establishment of a wholesale warehouse, and the creation of a restaurant and tourist stores across diverse locations, spanning the Netherlands, Spain, Italy, and Israel. This experience not only showcased my ability to initiate and execute impactful projects but also demonstrated my adaptability in managing multifaceted ventures within an international context.

In my dynamic work role, adaptability is paramount as tasks evolve regularly, spanning daily and, at times, hourly changes. To navigate this versatile landscape, I excel at wearing multiple hats to fulfil diverse job responsibilities. My expertise encompasses a wide spectrum, seamlessly transitioning between roles such as Copywriter, Customer Service Representative, Designer, Director, Editor, Photographer, Producer, Product Designer, Researcher, Staff Development Trainer, and Web Designer/Developer. This ability to fluidly navigate diverse roles underscores my versatility and commitment to meeting the demands of a multifaceted professional environment.

Professional Accomplishments

Spearheaded the design and development of numerous company websites, showcasing proficiency in web creation.

Innovated the design and development of novel cannabis-related products, contributing to product diversification and market appeal.

Crafted compelling catalogues and promotional literature, enhancing brand visibility and communication strategies.

Executed captivating in-store designs, creating an engaging and immersive customer experience.

Served as the Creative Director for photo/video shoots, overseeing the artistic direction and visual representation of projects.

Successfully implemented a new cashier system throughout stores in Amsterdam, streamlining operations and improving efficiency.

Conducted staff development training, fostering professional growth and enhancing team capabilities.

Played a pivotal role as the Event Designer for trade shows, ensuring impactful presentations and brand representation.

Cultivated strong customer and client relations, fostering lasting connections and enhancing overall satisfaction.

Key Achievement: Generated positive awareness of the cannabis industry through strategic initiatives and creative endeavors.

Software used:
Acrobat, After Effects, Audition, Cinema 4D, Dreamweaver, FileZilla, Fusion 360, Garageband, Illustrator, Indesign, Photoshop, Première Pro, WordPress, Yoast

Website Design & Implementation

Product Design

  • Cannabis Seed Range (USA Seeds)
  • CBD Oil Product line
  • Hemp Chocolate
  • Cannabis Grinders (Online 3D interactive Grinder)
  • CBD Oil for Pets
  • Joint tubes
  • T-shirts / Hoodies / Sweaters
  • Cookies
  • Hemp Tea
  • CBD Gummies
  • CBD Crystals
  • Ashtrays
  • License Plates

Branding / Other examples

Creative Digital Designer

2015 – 01 / 2017 – 10

The Freelance Webmaster, Amsterdam. NL

Founded the Freelance Webmaster initiative with a mission to assist small businesses in establishing a cost-effective online presence. Collaborated closely with business owners to offer strategic advice and create tailored online web solutions aligned with their unique business needs. Emphasising budget-conscious approaches and scalability, implemented WordPress as the preferred platform, ensuring a versatile and sustainable digital framework.

Client Engagement and Needs Assessment

Directly interacted with small business owners, comprehensively understanding their distinctive needs and requirements.

Website Design and Implementation Leadership

Spearheaded the conceptualization, design, and successful implementation of impactful websites, ensuring a strong online presence.

Compelling Content Generation

Created engaging and persuasive content to elevate online visibility and enhance user engagement.

SEO Strategy Crafting

Developed and executed effective SEO strategies, optimizing content for heightened search engine visibility and reach.

WordPress Training and Expertise

Delivered personalized training sessions to clients, empowering them with the effective utilization of WordPress for their digital platforms.

Software used:
Dreamweaver, FileZilla, Illustrator, Photoshop, WordPress, Yoast

Senior Creative Designer

2013 – 06 / 2014 – 12

Head Office NL – part of  Sanoma, Hilversum. NL

I joined Head Office NL during its print production phase and spearheaded the transformation into an online digital content creator.

Led the retraining initiative, transitioning print design staff to proficient online designers.

Successfully designed templates for e-zines, contributing to enhanced online presence and played a key role in optimizing the company’s online marketing strategies.

Creative Designer:

Provided creative direction for clients’ websites and interactive magazines, ensuring visually compelling and engaging digital content.

Client Liaison and Project Planner:

Facilitated effective client communication and spearheaded project planning, ensuring seamless execution of digital initiatives.

Concept Design and Presentations:

Led concept design efforts, translating ideas into visually appealing presentations for clients and stakeholders.

Art Director/Producer for Corporate Videos:

Directed and produced corporate videos, overseeing the artistic vision and ensuring high-quality video content aligned with brand objectives.

Staff Training and Development:

Played a pivotal role in staff training and development, fostering a skilled team capable of meeting the demands of digital content creation.

Software used:
Acrobat, After Effects, Cinema 4D, Dreamweaver, FileZilla, Illustrator, Indesign, Photoshop, Première Pro

KPN e-zine

Golf.nl e-zine

Ikea e-zine

Sanoma presentation

E-On client presentation

Freelance Creative Designer

2008 – 09 / 2013 – 05

Various agencies and networking, Amsterdam. NL

As a freelancer, I harnessed my adaptability to excel in diverse creative capacities. I seamlessly navigated through crafting compelling online campaigns, delivering persuasive client pitches, and conceptualising storyboards with dynamic narratives. Every project brought its unique challenges, ensuring a consistently engaging experience.

A key highlight of my freelancing journey was the continuous learning curve. Interacting with a myriad of individuals across various projects enriched my understanding of different industries. Embracing these diverse experiences, I not only expanded my skill set but also adeptly adapted to the specific demands of each client’s organization. This fluidity in roles and responsibilities became a source of fulfilment, transforming every project into an opportunity for growth and innovation.

Clients: Air France, Ambassadors, DHL, Glassworks, Hazazah, KPN, Lost Boys,
Lukkien, Post Panic, Social Embassy, TomTom, Tribal DDB, TX Odds

3D Animation/Visualization

Specialized in creating captivating 3D animations and visualizations for diverse sectors, including advertising, film, and the gaming industry.

Web Design and Technical Consultation

Played a pivotal role as a web designer and technical consultant, ensuring seamless integration of design aesthetics with technical functionality.

Concept Design and Presentations

Developed innovative concept designs and delivered compelling presentations, showcasing a keen eye for creative solutions.

Video Editing and Compositing

Proficiently served as a video editor and compositor, contributing to the production of polished and engaging visual content.

Staff Training and Development

Demonstrated leadership in staff training and development initiatives, fostering a dynamic and skilled team.

Software used:
3D Studio Max, Acrobat, After Effects, Cinema 4D, Dreamweaver, FileZilla, Illustrator, Indesign, Photoshop, Première Pro

Senior Designer

2007 – 09 / 2008 – 09

Total Active Media, Amsterdam. NL

Collaborated with a compact team of developers and programmers, specializing in crafting immersive 3D interactive experiences for web delivery. Primarily engaged in conceptualising and designing projects, with a focus on seamless integration of 3D elements into Flash environments for impactful client presentations.

Led a small team of developers and programmers as a Senior Creative Designer, specializing in:

Conceptualizing and crafting innovative designs for online campaigns.

Creating impactful concept designs and presentations.

Developing 3D interactive experiences using Director and Flash technologies.

Key Achievement: Pioneered the integration of 3D elements into web-based interactive experiences through VRML, enhancing the overall user engagement.

Software used:
3D Studio Max, Acrobat, Director, Dreamweaver, FileZilla, Flash, Illustrator, Photoshop

Freelance Digital Creative

2003 – 02 / 2007 – 08

Various agencies and networking, London. UK / Amsterdam. NL

During this period, I predominantly operated in London, engaging in a multitude of remarkable projects. Notably, my work on Ford’s (3D) projects stands out as a personal favourite. Collaborating with highly skilled professionals was an enriching experience, fostering substantial personal growth.

In February 2006, I underwent a significant transition by relocating to Amsterdam. This move was not only a shift in location but also marked a pivotal life event — my marriage to a Dutch woman. This change in both professional and personal landscapes has contributed to a diverse and dynamic skill set.

Clients: Bovis Homes, Burrows, Ford, Footlocker, Jones Knowles Ritchie, Lang Homes,
McKinsey & Company, KLM, Mitsubishi, N-Visage, Philips, Proximity, Sony, Vitamin V,
Wunderman

3D Animator and Visualizer

Specialized in creating dynamic and engaging visual content for the automotive industry.

3D Visualizer for Housing Corporations

Applied 3D visualization skills to showcase architectural concepts for housing projects.

Flash Animator

Utilized Adobe Animate to bring creativity to life through animated content.

Video Editor and Compositor

Proficiently handled video editing and composition tasks, ensuring seamless and impactful final products.

3D Product Design

Developed innovative and visually appealing 3D designs for various products.

3D Studio Max Trainer

Provided training and guidance in 3D Studio Max, contributing to the skill development of team members.

Key Achievement

Part of a collaborative team recognized for achieving the “Most Innovative Web Design” in the automotive industry, specifically for Ford in the year 2006.

Software used:
3D Studio Max, Acrobat, After Effects, Cinema 4D, Combustion, Dreamweaver, Flash, Illustrator, Indesign, Photoshop, Première Pro

Interactive Designer & 3D Visualiser

2001 – 08 / 2003 – 02

Pioneer Publishing Ltd, Colchester. UK

As a 3D Modeling Specialist with a focus on small team collaboration, I excelled in transforming conventional architectural blueprints into immersive 3D models. In my role as the Planning Approval Rendering Coordinator, I executed the rendering process with precision, guaranteeing the delivery of high-quality visuals essential for local council planning approval. Additionally, I functioned as an Interactive Multimedia Animation Creator, contributing significantly to the final stages by developing engaging animations following planning approval. Serving as a CD/DVD Brochure Content Developer, I produced interactive materials featuring animations, specifically tailored for distribution to potential house buyers. My multifaceted role showcased expertise in diverse aspects of 3D modeling, rendering, animation, and content development, all performed within a collaborative and dynamic team environment.

  •  3D visualiser for housing corporations
  • Interactive designer for housing corporations
    Key achievement: Created the first 3D interactive CD/DVD’s for the housing industry in the UK

Software used:
3D Studio Max, AutoCAD 14, Director, Flash, Photoshop

Company Director

1997 – 08 / 2001 – 02

FA Ltd – Essex. UK
Better Badge Company – Essex. UK

Owner and creator of an online business directory service.
Owner of a promotional marketing company of pin badges, keyrings, pens and magnets.

  • Created an online company
  • Designed promotional items

Software used:
3D Studio Max, Dreamweaver, Photoshop

Student

1996 – 06 / 1997 – 01

Cricklade college College, Andover. UK

  • Studied 3D Studio for Designers (DOS)

Software used:
3D Studio R4

Student

1994 – 09 / 1995 – 08

Southend On Sea College of Technology, Essex. UK

  • Studied AutoCAD for Designers

Software used:
AutoCAD R13, Autocad R14

Sales Consultant

1991 – 08 / 1993 – 02

Prickett & Son, Essex. UK

  • Shop sales
  • Design consultant for the upholstery store
    Key achievement: Learnt how to give great customer service and support

Furniture apprentice

1988 – 08 / 1991 – 01

Tacks, Essex. UK

  • Apprenticeship in designing and producing handmade furniture
  • Customer relations and quotations.
    Key achievement: Learnt how to design and make furinture

Computer software skills

Proficient in:

Web Applications / Code:
Bing Webmaster Tools, CSS, ChatGTP,  Dreamweaver, Facebook, FTP, Google Adwords, Google Search Console, HTML, Instagram, JavaScript, Microsoft Office, PHP, Pinterest, SEO, Vimeo, WordPress, Woocommerce, X,  Yoast, YouTube

Graphical Applications:
3D Studio Max, Acrobat, After Effects, AutoCAD, Combustion, Cinema 4D, Flash, Fusion 360, InDesign, Illustrator, Mudbox, Photoshop, Première Pro, Silo, Shake, Smoke, Swish, QuickTime VR, Z-Brush
3D Rendering – Brazil / Mental Ray / V-Ray

Music Applications
Beat Craft, Garage Band, Maschine Studio, Mix Craft, Reason, Sound Forge, Traktor Pro

Operating Systems
Linux / MAC / PC

Office Skills
Art Direction, Concept Design, Client service and relations, Office organisation and management, Staff management /training

Interests
Animation, Architecture, Art & Culture, Computers and software development, Family, Food, Film, Green living, Meditation, Music, Philosophy, Photography, Sports

Hobbies
Cooking, Cycling, DJing, Football, Gaming, Music production, Plants